Luxury, elegance and couture details are at the heart of the family-owned Al Umer brand, freshly launched under the aegis of DRESSLINE in 2020. A fashion house specializing in casual wear for the contemporary woman, AL UMER creates sleek, sophisticated and polished sartorial options for both the working woman and the lady who lunches and is indubitably set to become a must-have for every stylish individual's lifestyle.

Buoyed by a passion for quality textiles; a burning desire to become the frontrunner of Pakistan’s fabric industry and with a strong family-oriented team,DRESSLINE is dedicated to producing high-quality textile products and is currently one of the nation's most well-known suppliers of fabric to Pakistan’s leading designers and high-street brands.

Stepping into Pakistan’s burgeoning fashion arena, with a strong design team dedicated to perfecting the most intricate details, AL UMER creates garments that are beautifully covetable yet affordable and which transcend fleeting fashion trends by ushering in and dovetailing the classic with the contemporary so as to render each piece instantly timeless.

Crafted with these modern-day, iconic women in mind, AL UMER Spring/Summer Stitched Digital Luxury Lawn Collection - Juxtaposing a rich color palette; elegant prints and exquisite thread-work embroidery transposed onto superfine Cambric - is certainly a must-have addition to your wardrobe. Luxury Chiffon Collection is the one of most popular product of Al Umer.

Introduced by one of Pakistan's textile giants, AL UMER is undoubtedly set to become Pakistan’s most coveted brand...

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